As you’ve probably noticed this year the pagrank of your site/pages hasn’t changed at all. Only yesterday Google’s Matt Cutts tweeted that he’d be surprised if it was updated at all before 2014.
The thing is pagerank is still being used and adjusted, Google are just not showing it publicly. This has kind of always been the case really. What you see in the Google tool bar isn’t your ‘true’ page rank and has only ever been updated every 3 or 4 months Your real pagerank will be getting updated a lot more regularly than every 3 months or 4 months.
So what does that mean for you?
Well unless you sell links or you buy/sell domains not a great deal really.
If you buy high PR (pagerank) domains to build private networks then you have no idea what the true page rank is for that domain, therefore, you might be paying 4-500 bucks for a domain that has no page rank and therefore no real value.
This, in my opinion, is the real reason that Google have stopped updating the public pagerank and it’s literally turned that whole industry on its head.
Building high PR private networks to link into your sites still works very well for SEO and this is Google’s attempt at stopping or at least stalling it.
Will they ever update the ‘public’ pagerank again?
Watch these videos from Matt Cutts, one from August and one from Oct 2013 and let me know what you think in the comments at the bottom….